Over the past three years, I’ve carefully curated and developed content that captures the everyday life of students at a Japanese language school. My goal was to tell an authentic story—one that reflects not only their academic journey but also the interactions, challenges, and small moments that shape their experience.
Each topic was selected to provide meaningful insight into student life, the connection with teachers, and the overall atmosphere of the school. In doing so, I aimed to promote the school in a way that feels genuine and relatable.
To support this narrative visually, I created a consistent layout using the school’s official color and a custom pattern—building a brand identity that’s both recognizable and aligned with the school’s character. This design language became a core element of our visual storytelling, strengthening brand recognition across all content platforms.
Without any paid promotions or reel boosts, I grew the account’s followers from 600 to 1,550 followers.
When Japanese goes wrong
it’s natural to make mistakes when speaking Japanese, but sometimes, we face awkward or funny situations when a slip-up happens.
I asked some of our students, to share with us some of their funny situations.
Pranking Japanese teachers by saying
“I love you”
In Japanese culture, people rarely say “I love you”; the phrase 愛してる (aishiteru) is considered deeply serious and is used sparingly. Instead, it's more common to say “I like you” (好きです, suki desu) to express affection.
So, for Valentine's Day, I teamed up with a few students to playfully challenge that norm. I had them sneak up to their teachers and say “I love you” just to see their reactions, and I made sure to capture every moment on camera.
(The teachers were expecting to shoot another kind of video… My bad haha)